About Software Factory
Software Factory is the AI software factory setup service of HorizonLux, a software studio based in Tunisia that has built web and mobile products for clients since 2020.
Who we are
We set up AI software factories inside the tools engineering teams already use: Jira or ClickUp tickets become tested pull requests through Claude Code and GitHub, and a person on the client's team approves every merge.
The service is run by HorizonLux. Every setup is led by the founder or by a senior engineer who specialises in software factory setup, and who builds and runs these loops on the studio's own projects.
Seif Sgayer
Founder, HorizonLux and Software Factory
The founder
Seif founded HorizonLux and has built web and mobile products for clients since 2020, from booking and inspection apps to operations portals.
He writes the software factory guides on this site and leads setups from the first call to the recorded handover.
What the studio has built
Client products HorizonLux has designed and built. They are studio projects, not software factory setups; each links to its case study on horizonlux.com.
Tabeebi
A healthcare booking platform built for the UAE, with clinics, doctors and patients on one calendar.
Case study on horizonlux.comRepairCheck
A vehicle inspection app for automotive experts: a guided photo flow, voice notes and a structured damage report as a PDF, with an admin dashboard behind it.
Case study on horizonlux.comMasterPilot
The operations portal behind an AI flight-training platform, where schools run licences, people, fleet and campuses in one back office.
Case study on horizonlux.com
What clients say about working with Seif
“What stood out most was how much ownership he takes: he thinks a feature through, raises edge cases before they turn into bugs, and delivers something that actually works.”
“Seif is great to work with: professional, reliable, and highly skilled in web development, databases, and building our portal.”
How we work
01
Light factories only
We build light factories: a person always approves the merge.
02
One repository first
We start with one repository and one workflow. Once it works, we add more.
03
Your code, your controls
Code stays in your repositories and your accounts. The agent gets the minimum access it needs, through tokens you can revoke at any time.
04
Straight answers
Teams with no tests or no written requirements. The checklist shows what to fix first, and we are happy to say so on the call.
Where we work
Based in Tunisia, working with teams in the UK, the US, the UAE and the EU. Write to [email protected] or use the contact page; we reply within two working days.
Get your software factory set up
We start with one repository and one workflow. Once it works, we add more.